Research Publication

2020
XIN-JEAN LIM, JUN-HWA CHEAH, CHAM TAT HUEI, HIRAM TING, MUMTAZ ALI MEMON, COMPULSIVE BUYING OF BRANDED APPAREL, ITS ANTECEDENTS, AND THE MEDIATING ROLE OF BRAND ATTACHMENT., ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2020
GOH POH JIN, FITRIYA BINTI ABDUL RAHIM, CHEAH LEE FONG, TAI LIT CHENG, MALAYSIAN YOUNG TRAVELLERS? ONLINE PURCHASE INTENTION OF TRAVEL PRODUCT, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 2, PAGE 1-12, 2020
GOH POH JIN, MALAYSIAN YOUNG TRAVELLERS? ONLINE PURCHASE INTENTION OF TRAVEL PRODUCTS, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 2, PAGE 1-12, 2020
CHAM TAT HUEI, LIM YET MEE, SIA BEE CHUAN, JUN-HWA CHEAH, HIRAM TING, MEDICAL TOURISM DESTINATION IMAGE AND ITS RELATIONSHIP WITH THE INTENTION TO REVISIT: A STUDY OF CHINESE MEDICAL TOURISTS IN MALAYSIA, JOURNAL OF CHINA TOURISM RESEARCH, 2020
NGOO YEE TING, TAN EU CHYE, TEY NAI PENG, DETERMINANTS OF LIFE SATISFACTION IN ASIA: A QUANTILE REGRESSION APPROACH, JOURNAL OF HAPPINESS STUDIES, PAGE 0-0, 2020
ALEX CHEING, EFENDI HASLIM HONG, THIAM YONG KUEK, BOON HUI BOBBY CHAI, CHAM TAT HUEI, SOCIAL MEDIA EFFECTIVENESS INDICATORS OF MICROENTERPRISE STRATEGIC PLANNING, ASIAN JOURNAL OF BUSINESS RESEARCH, VOLUME 10, PAGE 150-166, 2020
CHAM TAT HUEI, CHENG BOON LIAT, LOW MEI PENG, JASON CHEOK BOON CHUAN, BRAND IMAGE AS THE COMPETITIVE EDGE FOR HOSPITALS IN MEDICAL TOURISM, EUROPEAN BUSINESS REVIEW, 2020
WYNNE CHIN, JUN-HWA CHEAH, YIDE LIU, HIRAM TING, XIN-JEAN LIM, DEMYSTIFYING THE ROLE OF CAUSAL PREDICTIVE MODELING USING PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING IN INFORMATION SYSTEMS RESEARCH, INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2020
JUN-HWA CHEAH, MUMTAZ ALI MEMON, JAMES E RICHARD, HIRAM TING, CHAM TAT HUEI, CB-SEM LATENT INTERACTION: UNCONSTRAINED AND ORTHOGONALIZED APPROACHES, AUSTRALASIAN MARKETING JOURNAL, 2020
CHIN CHEE KEAN, HENA LAI PEI LOO, NEO SI LING, THE CYCLIC RELATIONSHIP BETWEEN ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) DISCLOSURE AND CORPORATE FINANCIAL PERFORMANCE (CFP) IN A REGIONAL ECONOMY, JOURNAL OF CONTEMPORARY ISSUES AND THOUGHT, VOLUME 11, PAGE 82-96, 2020
SIEW PENG LEE, MANSOR ISA, NOOR AZRYANI AUZAIRY, THE RELATIONSHIPS BETWEEN TIME DEPOSIT RATES, REAL RATES, INFLATION AND RISK PREMIUM: THE CASE OF A DUAL BANKING SYSTEM IN MALAYSIA, JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, VOLUME 11, PAGE 1033-1053, 2020
MANSOR ISA, SIEW PENG LEE, DOES THE SHARIAH COMMITTEE INFLUENCE RISK-TAKING AND PERFORMANCE OF ISLAMIC BANKS IN MALAYSIA?, JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, VOLUME 11, PAGE 1739-1755, 2020
SIEW PENG LEE, MANSOR ISA, ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) PRACTICES AND PERFORMANCE IN SHARIAH FIRMS: AGENCY OR STAKEHOLDER THEORY?, ASIAN ACADEMY OF MANAGEMENT JOURNAL OF ACCOUNTING AND FINANCE, VOLUME 16, PAGE 1-34, 2020
CHAM TAT HUEI, CHENG BOON LIAT, CARYN NG KAR YAN, CRUISING DOWN MILLENNIALS? FASHION RUNWAY: A CROSS-FUNCTIONAL STUDY BEYOND PACIFIC BORDERS, YOUNG CONSUMERS, 2020

2019
NGOO YEE TING, TEY NAI PENG, HUMAN DEVELOPMENT INDEX AS A PREDICTOR OF LIFE SATISFACTION, JOURNAL OF POPULATION AND SOCIAL STUDIES, VOLUME 27, PAGE 70-86, 2019
FITRIYA ABDUL RAHIM, GOH POH GIN, MALAYSIAN COFFEE CULTURE: ATTRIBUTES CONSIDERED TO PURCHASE COFFEE BEVERAGES, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 1, PAGE 49-60, 2019
POH JIN, GOH, LEE FONG, CHEAH, MALAYSIAN COFFEE CULTURE: ATTRIBUTES CONSIDERED TO PURCHASE COFFEE BEVERAGES, JOURNAL OF MARKETING ADVANCES AND PRACTICES (JMAP), VOLUME 1, PAGE 49-60, 2019
MUMTAZ ALI MEMON, JUN-HWA CHEAH, T. RAMAYAH, HIRAM TING, CHAM TAT HUEI, MODERATION ANALYSIS: ISSUES AND GUIDELINES, JOURNAL OF APPLIED STRUCTURAL EQUATION MODELING (JASEM), VOLUME 3, PAGE I-XI, 2019
CHEAH JUN HWA, HIRAM TING, CHAM TAT HUEI, MUMTAZ ALI MENON, THE EFFECT OF SELFIE PROMOTION AND CELEBRITY ENDORSED ADVERTISEMENT ON DECISION-MAKING PROCESSES: A MODEL COMPARISON, INTERNET RESEARCH, PAGE 1-1, 2019
CHAM TAT HUEI, DAHLIA ZAWAWI, YUHANIS ABDUL AZIZ, ANTECEDENTS OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND THE MEDIATING EFFECT OF ORGANIZATION COMMITMENT IN THE HOTEL INDUSTRY, ASIAN JOURNAL OF BUSINESS RESEARCH, 2019
RUSMAWATI SAID, NG KAR YEE, NORMAZ WANA ISMAIL, DO TRADE PARTNERS? LABOUR STANDARDS AFFECT ASEAN?S LABOUR STANDARDS?, INSTITUTIONS AND ECONOMIES, VOLUME 11, PAGE 21-42, 2019
LIM XIN JEAN, NG SIEW IMM, FRANCIS CHUAH CHIN WEI, CHAM TAT HUEI, AIFA ROZALI, I SEE AND I HUNT: THE LINK BETWEEN GASTRONOMY ONLINE REVIEWS, INVOLVEMENT AND BEHAVIOURAL INTENTION TOWARDS ETHNIC FOOD, BRITISH FOOD JOURNAL, 2019
YOON-HENG LEE, SHUANG-YING LOW, CHIAO-HWEI LOW, AUTHENTICITY AND COMMODIFICATION: A VISUAL ANALYSIS OF P2P TOURISM ACCOMMODATION
LEE TECK HEANG, LING CHUI CHING, LIM YET MEE, CHAM TAT HUEI, UNIVERSITY EDUCATION AND EMPLOYMENT CHALLENGES: AN EVALUATION OF FRESH ACCOUNTING GRADUATES IN MALAYSIA, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, VOLUME 9, PAGE 1061-1076, 2019
LAN T.P. NGUYEN, MALICK O. SY, SAYED HOSSAIN, TAN BEE CHEN, ARE FUNDS OF HEDGE FUNDS EFFICIENT? AN EMPIRICAL ANALYSIS FOR NORTH AMERICAN, ASIA PACIFIC, AND EUROPEAN LONG/SHORT FUNDS OF HEDGE FUNDS, MULTINATIONAL FINANCE JOURNAL, VOLUME 23, PAGE 37-64, 2019
TAI LIT CHENG, YEONG WAI MUN, MALATHI NAIR, SIA BEE CHUAN, ALEXANDER TAY GUAN MENG, ORGANIC AGRICULTURE AND MARKETING PERSPECTIVE FOR ZENXIN ORGANIC FOOD COMPANY: A CASE STUDY, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 1, PAGE 53-69, 2019
YUN FAH, CHANG, WEI CHENG, CHOONG, SING YAN, LOOI, WEI YEING, PAN, HONG LIP, GOH, ANALYSIS OF HOUSING PRICES IN PETALING DISTRICT, MALAYSIA USING FUNCTIONAL RELATIONSHIP MODEL, INTERNATIONAL JOURNAL OF HOUSING MARKETS AND ANALYSIS, VOLUME 12, PAGE 884-905, 2019
LIM YET MEE, CHAM TAT HUEI, LEE TECK HEANG, THARUNIKA @ CHITHRA LATHA RAMALINGAM, EMPLOYER-EMPLOYEE PERCEPTUAL DIFFERENCES IN JOB COMPETENCY: A STUDY OF GENERIC SKILLS, KNOWLEDGE REQUIRED, AND PERSONAL QUALITIES FOR ACCOUNTING-RELATED ENTRY-LEVEL JOB POSITIONS, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ACCOUNTING, FINANCE AND MANAGEMENT SCIENCES, VOLUME 9, PAGE 73-82, 2019
SHARIFAH INTAN SHARINA SYED ABDULLAH, ZAIDA NOR ZAINUDDIN, EDY HAFIZAN MOHD SHAHALI, NORSHARIANI ABD RAHMAN, FITRIYA ABDUL RAHIM, VALUE ORIENTATION AS RESISTANCE TO UTILITY OF STEM-DRIVEN INNOVATIONS TO PROMOTE ENVIRONMENTAL CONSERVATION AMONG PUBLIC, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES, VOLUME 9, PAGE 1495-1505, 2019
SIEW PENG LEE, MANSOR ISA, INFLATION HEDGING PROPERTIES OF DIFFERENT ASSET CLASSES IN MALAYSIA, ASIAN JOURNAL OF BUSINESS AND ACCOUNTING, VOLUME 12, PAGE 229-256, 2019
GOH POH JIN, FITRIYA ABDUL RAHIM, TAI LIT CHENG, MALAYSIAN YOUNG TRAVELLERS? ONLINE PURCHASE INTENTION OF TRAVEL PRODUCTS, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME VOLUM, PAGE 1-10, 2019
CHENG BOON LIAT, CHAM TAT HUEI, MICHAEL M. DENT, LEE TECK HEANG, SERVICE INNOVATION: BUILDING A SUSTAINABLE COMPETITIVE ADVANTAGE IN HIGHER EDUCATION, INTERNATIONAL JOURNAL OF SERVICES, ECONOMICS AND MANAGEMENT, VOLUME 10, PAGE 289-309, 2019
SIEW PENG LEE,, SEDIGHEH MOGHAVVEMI, SU TENG LEE, TRUST AND LOYALTY AMONG ISLAMIC AND CONVENTIONAL BANK CUSTOMERS IN MALAYSIA, PERTANIKA J. SOC. SCI. & HUM., VOLUME 27, PAGE 1275-1295, 2019

2018
LAU TECK CHAI, CHAM TAT HUEI, DAVID NG CHING YAT, HOW SUSCEPTIBLE ARE CONSUMERS IN IMPULSE PURCHASING READY-TO-DRINK PRODUCTS? EVIDENCE FROM MALAYSIA, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, VOLUME 8, PAGE 429-444, 2018
CHAM TAT HUEI, SIA BEE CHUAN, MEDICAL TOURISTS BEHAVIORAL INTENTION IN RELATION TO MOTIVATIONAL FACTORS AND PERCEIVED IMAGE OF THE SERVICE PROVIDERS, INTERNATIONAL ACADEMIC JOURNAL OF ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT, VOLUME 5, PAGE 1-16, 2018
LIM YET MEE, CHAM TAT HUEI, SIA BEE CHUAN, MEDICAL TOURISTS? BEHAVIORAL INTENTION IN RELATION TO MOTIVATIONAL FACTORS AND PERCEIVED IMAGE OF THE SERVICE PROVIDERS, INTERNATIONAL ACADEMIC JOURNAL OF ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT, VOLUME 5, PAGE 1-16, 2018
FOK KUK FAI, CHENG MING YU, TAN HOI PIEW, DETERMINANTS OF SPATIAL DISTRIBUTION OF HIGHLY SKILLED DIASPORAS OF FIVE ASEAN COUNTRIES, JOURNAL OF SOUTHEAST ASIAN ECONOMIES, VOLUME 35, PAGE 275-292, 2018
JUN-HWA CHEAH, HIRAM TING, T. RAMAYAH, MUMTAZ ALI MEMON, CHAM TAT HUEI, A COMPARISON OF FIVE REFLECTIVE?FORMATIVE ESTIMATION APPROACHES: RECONSIDERATION AND RECOMMENDATIONS FOR TOURISM RESEARCH, QUALITY & QUANTITY, PAGE 1-30, 2018