Research Publication

2022

WAH YEN TEY, WEI HAUR LAM, KAH HOU TENG, KENG YINN WONG, SEMI-ANALYTICAL METHOD FOR UNSYMMETRICAL DOUBLET FLOW USING SINK- AND SOURCE-DOMINANT FORMULATION, SYMMETRY-BASEL, VOLUME 14, PAGE 391-411, 2/ 2022
AYE AYE KHIN, KHO GUAN KHAI, AIK NAI CHIEK, COMPANY VALUES OF MALAYSIAN LISTED COMPANIES? SUSTAINABILITY FOR PALM OIL INDUSTRY: FINANCIAL PANEL DATA MODEL APPROACH, ACCOUNTING AND FINANCE REVIEW, VOLUME 6, PAGE 1-16, 3/ 2022
YAP WEI ZHE, BRYAN LAM JUN GET, SIA BEE CHUAN, GOH HONG LIP, EXPLORING THE DETERMINANTS OF THE ACCEPTANCE OF WEARABLE FITNESS DEVICES IN MALAYSIA: A COMPARISON BETWEEN MALE AND FEMALE, THE 2ND CONFERENCE ON MANAGEMENT, BUSINESS, INNOVATION, EDUCATION AND SOCIAL SCIENCES (COMBINES), VOLUME 2, PAGE 164-177, 3/ 2022
FOK KUK FAI, CHENG MING YU, IMPLICATIONS OF REGIONAL ECONOMIC COOPERATION FOR TRADE AND TECHNOLOGICAL DEVELOPMENT, PROCEEDING OF THE INTERNATIONAL CONFERENCE ON REGIONAL COOPERATION FOR SUSTAINABLE ECONOMIC DEVELOPMENT, PAGE 39-65, 4/ 2022
TAT‑HUEI CHAM, BOON‑LIAT CHENG, YONG-HENG LEE, JUN‑HWA CHEAH, SHOULD I BUY OR NOT? REVISITING THE CONCEPT AND MEASUREMENT OF PANIC BUYING, CURRENT PSYCHOLOGY, PAGE 1-21, 4/ 2022
HOW MING HSIA, CHIN HON-CHOONG, SIA BEE CHUAN, CO-LIVING AS AN INNOVATIVE REAL ESTATE PRODUCT INSIGHTS FROM DEVELOPERS, 11TH INTERNATIONAL REAL ESTATE SYMPOSIUM, 9/ 2022
CHENG CHIN-TIONG, CHIN HON-CHOONG, CONCERN OVER PROPERTY VALUE: WILL THE SITTING OF PETROCHEMICAL HUB INFLUENCING HOUSING PRICE?, 11TH INTERNATIONAL REAL ESTATE SYMPOSIUM, 9/ 2022
CHIAM CHOOI CHEA, JOSHUA TAN JUAT HUAN, LIM YEE WUI, CHAN SIN YEE, CONSUMER'S BUYING BEHAVIOUR FOR MALAYSIA'S TRADITIONAL HANDICRAFT, UNIVERSAL JOURNAL OF MANAGEMENT, VOLUME 10, PAGE 63-68, 9/ 2022
SIEW PENG LEE, MANSOR ISA, ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) PRACTICES AND FINANCIAL PERFORMANCE OF SHARIAH-COMPLIANT COMPANIES IN MALAYSIA, JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, PAGE 1-20, 9/ 2022
HAR WAI MUN, KEE XUAN NI, LEE HUI SHAN, LOW CHOON WEI, GREEN ECONOMY AND GOOD GOVERNANCE TOWARDS INCOME EQUALITY: A QUANTILE ANALYSIS, JOURNAL OF SUSTAINABILITY SCIENCE AND MANAGEMENT, VOLUME 17, PAGE 62-74, 9/ 2022
SHUBATRA SHANMUGARETNAM, DAVID NG CHING YAT, CHANG YEN WEN, LOW SUET CHENG, IMPACT OF CORPORATE GOVERNANCE ON FINANCIAL PERFORMANCE AMONG GOVERNMENT - LINK COMPANIES IN MALAYSIA AND SINGAPORE, THE 7TH INTERNATIONAL ACCOUNTING & BUSINESS CONFERENCE 2022, 9/ 2022
HAN MAN LAU, CHIN HON-CHOONG, AYE AYE KHIN, LOCAL RESIDENTS? RISK PERCEPTION TOWARDS WASTE INCINERATOR PROJECT, 11TH INTERNATIONAL REAL ESTATE SYMPOSIUM, 9/ 2022
CHONG HENG HUI, SALWANI ABDULLAH, GOH HONG LIP, LEE PEI MAY, SENTIMENT ANALYSIS OF CHINA?S ?ONE BELT ONE ROAD? INITIATIVE AND ITS EFFECTS ON CHINA?S SOFT POWER, PROCEEDING OF THE INTERNATIONAL CONFERENCE ON REGIONAL COOOPERATION FOR SUSTAINABLE ECONOMIC DEVELOPMENT, PAGE 66-81, 9/ 2022
SIEW PENG LEE, MANSOR ISA, BACHA, O.I., AHMAD, R, SOME THOUGHTS ON RESETTING THE ROLES AND FUNCTIONS OF SHARīʿAH COMMITTEES OF ISLAMIC BANKS IN MALAYSIA, ISRA INTERNATIONAL JOURNAL OF ISLAMIC FINANCE, VOLUME 14, PAGE 175-189, 9/ 2022
NGOO YEE TING, CHEAH LEE FONG, CHENG MING YU, THE EFFECTIVENESS OF VIRTUAL MOBILITY PROGRAMME IN PROMOTING BONDING AMONG YOUTH, PROCEEDING OF THE INTERNATIONAL CONFERENCE ON REGIONAL COOPERATION FOR SUSTAINABLE ECONOMIC DEVELOPMENT, PAGE 82-95, 9/ 2022
CHEAH LEE FONG, NGOO YEE TING, CHENG MING YU, THE EFFECTIVENESS OF VIRTUAL MOBILITY PROGRAMME IN PROMOTING BONDING AMONG YOUTH, PROCEEDING OF THE INTERNATIONAL CONFERENCE ON REGIONAL COOPERATION FOR SUSTAINABLE ECONOMIC DEVELOPMENT, VOLUME 1, PAGE 82-95, 9/ 2022
TEE Y K, TUN Y L, KARUNANITHI K, AN EMPIRICAL ANALYSIS OF THE CLIMATE AND PRICE OF COCA PRODUCTION IN MALAYSIA, MALAYSIAN COCOA JOURNAL, VOLUME 14, PAGE 77-91, 10/ 2022
LEE HUI SHAN, LIEW PING XIN, LOW CHOON WEI, HAR WAI MUN, THE IMPACT OF ICT IN SHAPING SMART URBANIZATION ON ENVIRONMENTAL QUALITY: EVIDENCE FROM ADVANCED COUNTRIES, 2022 IEEE 8TH INTERNATIONAL CONFERENCE ON SMART INSTRUMENTATION, MEASUREMENT AND APPLICATIONS (ICSIMA), PAGE 53-57, 10/ 2022
NUR HAFIZAH JUHARI, ALAIN TIEW KAI LUN, PUTERI AMEERA MENTAZA KHAN, NURHAYATI KHAIR, AMALINA AZMI, THE EFFECTS OF RAIL TRANSPORT DEVELOPMENT TO THE RESIDENTS, AIP CONFERENCE PROCEEDINGS INDEXED, 11/ 2022
GOH HONG LIP, YAP WEI ZHE, SIA BEE CHUAN, CHAM TAT HUEI, EXPLORING THE TECHNOLOGY ACCEPTANCE OF WEARABLE MEDICAL DEVICES AMONG THE YOUNGER GENERATION IN MALAYSIA: THE ROLE OF COGNITIVE AND SOCIAL FACTORS, PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON EMERGING TECHNOLOGIES AND INTELLIGENT SYSTEMS . ICETIS 2022. LECTURE NOTES IN NETWORKS AND SYSTEMS, VOLUME 573, PAGE 667-679, 12/ 2022
CHEAH LEE FONG, CHENG MING YU, HEN KAI WAH, THE EFFECT OF QUALITY MANAGEMENT PRACTICES ON ACADEMICS' INNOVATIVE PERFORMANCE IN MALAYSIAN HIGHER EDUCATION INSTITUTIONS, STUDIES IN HIGHER EDUCATION, PAGE 1-14, 12/ 2022
LIM YEE WUI, FRANCIS CHUAH, THE LINK BETWEEN STRATEGIC COMMUNICATION, STRATEGIC CONSENSUS, AND SUCCESSFUL STRATEGY IMPLEMENTATION: EVIDENCE FROM HIGHER EDUCATION IN MALAYSIA, ASIAN JOURNAL OF BUSINESS RESEARCH, VOLUME 12, PAGE 102-123, 12/ 2022
PETER ANING, ZAFIRAH AL SADAT ZYED, WAN NOR AZRIYATI WAN ABDUL AZIZ, THE ROLE OF GOVERNANCE IN PROVIDING STRATA HOUSING FOR AGING IN PLACE, PLANNING MALAYSIA, VOLUME 20, PAGE 29-39, 12/ 2022
KUI MING TIONG, MING YU CHENG, CHEE KEONG CHOONG, THE ROLE OF ICT TELECOMMUNICATION INFRASTRUCTURE ON FOREIGN DIRECT INVESTMENT IN MALAYSIA, ASIAN ACADEMY OF MANAGEMENT JOURNAL, VOLUME 27(2), PAGE 1-20, 12/ 2022
GOH HONG LIP, FOO WEN HUI, CHAM TAT HUEI, SIA BEE CHUAN, YAP WEI ZHE, WHAT PEOPLE POST DURING THE MOVEMENT CONTROL ORDER (MCO): A CONTENT ANALYSIS OF INTAGRAM?S TOP POSTS, PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON EMERGING TECHNOLOGIES AND INTELLIGENT SYSTEMS . ICETIS 2022. LECTURE NOTES IN NETWORKS AND SYSTEMS, VOLUME 573, PAGE 84-94, 12/ 2022

2021

TANG KIN LEONG, AIK NAI CHIEK, CHOONG WEI LIM, A MODIFIED UTAUT IN THE CONTEXT OF M-PAYMENT USAGE INTENTION IN MALAYSIA, JOURNAL OF APPLIED STRUCTURAL EQUATION MODELING, VOLUME 5, PAGE 40-59, 2021
BEE CHEN OOI, KUI MING TIONG, PATIENTS SATISFACTION LEVEL TOWARDS HEALTHSCAPE DURING COVID-19, PROCEEDING SUSTAINABLE BUSINESS INNOVATION: NEW NORMAL GOING FORWARD THE 6TH INTERNATIONAL CONFERENCE OF ACCOUNTING, BUSINESS, AND ECONOMICS (ICABEC 2020), 2021
LOW CHOON WEI, LOH YUNN CINN, A RESEARCH ON FEMALE LABOUR FORCE PARTICIPATION IN MALAYSIA, CONFERENCE ON MANAGEMENT, BUSINESS, INNOVATION, EDUCATION AND SOCIAL SCIENCES (COMBINES), VOLUME 1, PAGE 50-59, 2021
NGOO YEE TING, TAN EU CHYE, TEY NAI PENG, DETERMINANTS OF LIFE SATISFACTION: A QUANTILE REGRESSION APPROACH, JOURNAL OF HAPPINESS STUDIES, VOLUME 22, PAGE 907-926, 2021
VENKATESH BALA SANGER, FARAH WAHEEDA JALALUDIN, TAI LIT CHENG, FITRIYA ABDUL RAHIM, MORE IMPORTANT THAN EVER: EMBRACING DIGITAL MARKETING TO SURVIVE COVID-19, MORE IMPORTANT THAN EVER: EMBRACING DIGITAL MARKETING TO SURVIVE COVID-19, VOLUME 1, PAGE 74-89, 2021
WEI HONGSHUO, NG KAR YEE, PARTICIPATION OF YOUNG CHINESE IN THE GIG ECONOMY, CONFERENCE ON MANAGEMENT, BUSINESS INNOVATION, EDUCATION AND SOCIAL SCIENCES (COMBINES), 2021
KISHEN BALAN, FITRIYA ABDUL RAHIM, ZUFARA ARNEEDA ZULFAKAR, MAHENDRA KUMAR, SWIPE AT FIRST SIGHT: THE CONTINUOUS INTENTION TO USE DATING APPS IN MALAYSIA, VOLUME 1 NO 1 (2021), VOLUME 1, PAGE 24-34, 2021
TAN CHI CHENG, LOW SUET CHENG, HEN KAI WAH, CONSUMBER BEHAVIOUR IN ADOPTING CASHLESS PAYMENT METHODS DURING COVID-19, YSN-ASM INTERNATIONAL SCIENTIFIC VIRTUAL CONFERENCE (ISVC) 2021, 2021
CHAN SIN YEE, LIM YEE WUI, LIM WAN LENG, CONSUMERS' BUYING BEHAVIOUR ON MALAYSIAN TRADITIONAL HANDICRAFTS, CONFERENCE ON MANAGEMENT, BUSINESS, INNOVATION, EDUCATION AND SOCIAL SCIENCES (COMBINES), VOLUME 1, 2021
FITRIYA ABDUL RAHIM, ZUFARA ARNEEDA ZULFAKAR, KHAIRUL ANUAR RUSLI, HALALAN TOYYIBAN: THE MEDIATING EFFECT OF ATTITUDE ON MUSLIM?S PURCHASE INTENTION TOWARDS IMPORTED HALAL FOOD IN MALAYSIA, JOURNAL OF MARKETING ADVANCES AND PRACTICE, VOLUME 3, PAGE 60-75, 2021
SAMANTHA ANDY WILLIAM NAI, LIM YEE WUI, LIM WAN LENG, PERCEPTION OF E-TAILING ETHICS AMONG MALAYSIANS, YSN-ASM INTERNATIONAL SCIENTIFIC VIRTUAL CONFERENCE (ISVC) 2021, 2021
KISHEN BALAN, FITRIYA ABDUL RAHIM, ZUFARA ARNEEDA ZULFAKAR, GOH POH JIN, MAHENDRA KUMAR CHELLIAH, SWIPE AT FIRST SIGHT: THE CONTINUOUS INTENTION TO USE DATING APPS IN MALAYSIA, CONFERENCE ON MANAGEMENT, BUSINESS, INNOVATION, EDUCATION AND SOCIAL SCIENCES, VOLUME 1, PAGE 20-34, 2021
LOK BEE LAN, CHENG MING YU, CHOONG CHEE KEONG, THE RELATIONSHIP BETWEEN SOFT SKILLS TRAINING AND DEVELOPMENT, HUMAN RESOURCE OUTCOME AND FIRM PERFORMANCE, INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY, VOLUME 22, PAGE 382-402, 2021
HO YEN YEE, GOH HONG LIP, MELOR MD YUNUS, SOCIAL MEDIA'S LANGUAGE WILL AFFECT ENGLISH GRADES? A STUDY ON LOWER SECONDARY STUDENTS, IENNE2020-E-PROCEEDINGS, PAGE 52-60, 2021
JEAN PAOLO G. LACAP, CHAM TAT HUEI, LIM XIN JEAN, THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY AND THE MEDIATING EFFECTS OF BRAND SATISFACTION AND PERCEIVED QUALITY, INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT, VOLUME 15, PAGE 69-87, 2021
DEEPARECHIGI VASHU, RIDZUAN BIN MASRI, CHAM TAT HUEI, KENNY S.L CHEAH, DESTINATION IMAGE AS A HEALING DESTINATIONAMONG MEDICAL TOURISTS: AN EXPLORATORY CASE STUDY OF PENANG, MALAYSIA, ABAC JOURNAL, VOLUME 41, PAGE 156-176, 2021
TIONG KUI MING, CHENG MING YU, CHOONG CHEE KEONG, INVESTMENT CLIMATE AND FOREIGN DIRECT INVESTMENT IN MALAYSIA: FIRM‐LEVEL EVIDENCE, ASIAN-PACIFIC ECONOMIC LITERATURE, VOLUME 35, PAGE 108-119, 2021
CHIAM, CHOOI CHEA, NG, KAR YEE, CHIN, YEE XIN, JOSHUA TAN, JUAT HUAN, A STUDY OF ENVIRONMENTAL LITERACY AMONG MALAYSIANS, JOURNAL OF ENVIRONMENT PROTECTION AND SUSTAINABLE DEVELOPMENT, VOLUME 7, PAGE 37-43, 2021
CHIAM CHOOI CHEA, NG KAR YEE, CHIN YEE XIN, JOSHUA TAN JUAT HUAN, A STUDY OF ENVIRONMENTAL LITERACY AMONG MALAYSIANS, JOURNAL OF ENVIRONMENT PROTECTION AND SUSTAINABLE DEVELOPMENT, VOLUME 7, PAGE 31-43, 2021
CHIAM CHOOI CHEA, LIM YEE WUI, KUE WEI LING, ACADEMIC CHEATING BEHAVIOUR AMONG STUDENTS IN HIGHER EDUCATION INSTITUTIONS IN MALAYSIA, JOURNAL OF SOCIAL SCIENCES AND HUMANITIES, VOLUME 7, PAGE 108-113, 2021
TEE, CHEE-LIP, NG, KAR-YEE, LAW, CHEE-HONG, HOW CHINA'S FDI AFFECTS MALAYSIA'S EXPORT PERFORMANCE?, INTERNATIONAL JOURNAL OF CHINA STUDIES, VOLUME 12, PAGE 115-131, 2021
DAVID NG CHING YAT, LAU TECK CHAI, SHUBATRA SHANMUGARETNAM, FITRIYA ABDUL RAHIM, INVESTING IN REAL ESTATE INVESTMENTS TRUSTS (REITS) PROVIDES PERFORMANCE AND RISK DIVERSIFICATION BENEFITS: A MALAYSIA AND JAPAN ANALYSIS, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES, VOLUME 11, PAGE 453-474, 2021
FOK KUK FAI, CHENG MING YU, TAN HOI PIEW, DIASPORA NETWORK OF ASEAN-5: CENTRALITY ANALYSIS AND IMPLICATION FOR DIASPORA ENGAGEMENT, MIGRATION LETTERS, VOLUME 18, PAGE 425-438, 2021
SIEW PENG LEE, MANSOR ISA, RUBI AHMAD, OBIYATHULLA ISMATH BACHA, GOVERNANCE AND RISK-TAKING IN CONVENTIONAL AND ISLAMIC BANKS, MANAGERIAL FINANCE, VOLUME 47, PAGE 703-722, 2021
SIEW PENG LEE, ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) AND SHARIAH SCREENING IMPACT ON FIRM PERFORMANCE, 12TH SC-OCIS VIRTUAL ROUNDTABLE 2021 PROCEEDING, 2021
LOW SEW KIM, CHENG MING YU, PHEH KAI SHUEN, A THEMATIC ANALYSIS OF OLDER ADULTS? PERSPECTIVE OF SUCCESSFUL AGEING, CURRENT PSYCHOLOGY, PAGE 1-10, 2021
PETER ANING, WAN NOR AZRIYATI WAN ABD AZIZ, NUR HAFIZAH BINTI JUHARI, NURHAYATI BINTI MD KHAIR, PUTERI AMEERA BINTI MENTAZA KHAN, ASSESSING THE STRATA HOUSING ATTRIBUTES FOR ELDERLY TO AGE IN PLACE IN KLANG VALLEY, PLANNING MALAYSIA, VOLUME 19, PAGE 95-110, 2021
SIOW SEE, CHOK, YEE TING, NGOO, DETERMINANTS OF HAPPINESS IN MALAYSIA, 9TH INTERNATIONAL CONFERENCE ON BUSINESS, ACCOUNTING, FINANCE AND ECONOMICS 2021: FOSTERING ECONOMIC RECOVERY: BALANCING BETWEEN LIVES AND LIVELIHOODS, PAGE 569-586, 2021
AYE AYE KHIN, KHO GUAN KHAI, AIK NAI CHIEK, ESTIMATION OF THE COMPANY VALUE OF PALM OIL PRODUCTION IN MALAYSIAN LISTED COMPANIES: THE PANEL DATA MODEL APPROACH, 12TH GCBSS PROCEEDING, VOLUME 12, PAGE 1-1, 2021
HON-CHOONG CHIN, GOH HONG LIP, LOW CHOON WEI, SHEELAH SIVANATHAN, FIRST-TIME HOMEBUYERS' INTEREST IN USING PROPERTY CROWDFUNDING AS AN ALTERNATIVE FINANCING OPTION, PLANNING MALAYSIA, VOLUME 19, PAGE 1-10, 2021
LIM CHEE SEONG, AYE AYE KHIN, CHAM TAT HUEI, TUN YIN LI, IMPACT OF DEMOGRAPHIC FACTORS ON THE BEHAVIOURAL INTENTION TO ADOPT CRYPTOCURRENCY AMONG MALAYSIA?S MILLENNIALS: AN ECONOMETRIC APPROACH, FOSTERING ECONOMIC RECOVERY: BALANCING BETWEEN LIVES AND LIVEHOODS, 2021
LAN THI PHUONG NGUYEN, WISDOM KALABEKI, SARAVANAN MUTHAIYAH, CHENG MING YU, KWAN JING HUI, P2P LENDING PLATFORMS IN MALAYSIA: WHAT DO WE KNOW?, F1000RESEARCH, PAGE 1-12, 2021
SIEW PENG LEE, ENVIRONMENTAL RESPONSIBILITY, CEO POWER AND FINANCIAL PERFORMANCE IN THE ENERGY SECTOR, REVIEW OF MANAGERIAL SCIENCE, PAGE 1-28, 2021
CHIN HON CHOONG, SHEELAH SIVANATHAN, GOH HONG LIP, LOW CHOON WEI, FIRST-TIME HOMEBUYERS? INTERESTS IN USING PROPERTY CROWDFUNDING AS AN ALTERNATIVE FINANCING OPTION, PLANNING MALAYSIA, VOLUME 19, PAGE 84-94, 2021
CHENG MING YU, LOW SEW KIM, PHEH KAI SHUEN, AGE-BASED ANALYSIS OF THE PERCEPTIONS OF AGING AND SUCCESSFUL AGING IN MALAYSIA, MAKARA HUMAN BEHAVIOR STUDIES IN ASIA, VOLUME 25, PAGE 170-181, 2021
2020

XIN-JEAN LIM, JUN-HWA CHEAH, CHAM TAT HUEI, HIRAM TING, MUMTAZ ALI MEMON, COMPULSIVE BUYING OF BRANDED APPAREL, ITS ANTECEDENTS, AND THE MEDIATING ROLE OF BRAND ATTACHMENT., ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2020
GOH POH JIN, FITRIYA BINTI ABDUL RAHIM, CHEAH LEE FONG, TAI LIT CHENG, MALAYSIAN YOUNG TRAVELLERS? ONLINE PURCHASE INTENTION OF TRAVEL PRODUCT, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 2, PAGE 1-12, 2020
GOH POH JIN, MALAYSIAN YOUNG TRAVELLERS? ONLINE PURCHASE INTENTION OF TRAVEL PRODUCTS, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 2, PAGE 1-12, 2020
CHAM TAT HUEI, LIM YET MEE, SIA BEE CHUAN, JUN-HWA CHEAH, HIRAM TING, MEDICAL TOURISM DESTINATION IMAGE AND ITS RELATIONSHIP WITH THE INTENTION TO REVISIT: A STUDY OF CHINESE MEDICAL TOURISTS IN MALAYSIA, JOURNAL OF CHINA TOURISM RESEARCH, 2020
NGOO YEE TING, TAN EU CHYE, TEY NAI PENG, DETERMINANTS OF LIFE SATISFACTION IN ASIA: A QUANTILE REGRESSION APPROACH, JOURNAL OF HAPPINESS STUDIES, PAGE 0-0, 2020
ALEX CHEING, EFENDI HASLIM HONG, THIAM YONG KUEK, BOON HUI BOBBY CHAI, CHAM TAT HUEI, SOCIAL MEDIA EFFECTIVENESS INDICATORS OF MICROENTERPRISE STRATEGIC PLANNING, ASIAN JOURNAL OF BUSINESS RESEARCH, VOLUME 10, PAGE 150-166, 2020
CHAM TAT HUEI, CHENG BOON LIAT, LOW MEI PENG, JASON CHEOK BOON CHUAN, BRAND IMAGE AS THE COMPETITIVE EDGE FOR HOSPITALS IN MEDICAL TOURISM, EUROPEAN BUSINESS REVIEW, 2020
WYNNE CHIN, JUN-HWA CHEAH, YIDE LIU, HIRAM TING, XIN-JEAN LIM, DEMYSTIFYING THE ROLE OF CAUSAL PREDICTIVE MODELING USING PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING IN INFORMATION SYSTEMS RESEARCH, INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2020
JUN-HWA CHEAH, MUMTAZ ALI MEMON, JAMES E RICHARD, HIRAM TING, CHAM TAT HUEI, CB-SEM LATENT INTERACTION: UNCONSTRAINED AND ORTHOGONALIZED APPROACHES, AUSTRALASIAN MARKETING JOURNAL, 2020
CHIN CHEE KEAN, HENA LAI PEI LOO, NEO SI LING, THE CYCLIC RELATIONSHIP BETWEEN ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) DISCLOSURE AND CORPORATE FINANCIAL PERFORMANCE (CFP) IN A REGIONAL ECONOMY, JOURNAL OF CONTEMPORARY ISSUES AND THOUGHT, VOLUME 11, PAGE 82-96, 2020
SIEW PENG LEE, MANSOR ISA, NOOR AZRYANI AUZAIRY, THE RELATIONSHIPS BETWEEN TIME DEPOSIT RATES, REAL RATES, INFLATION AND RISK PREMIUM: THE CASE OF A DUAL BANKING SYSTEM IN MALAYSIA, JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, VOLUME 11, PAGE 1033-1053, 2020
MANSOR ISA, SIEW PENG LEE, DOES THE SHARIAH COMMITTEE INFLUENCE RISK-TAKING AND PERFORMANCE OF ISLAMIC BANKS IN MALAYSIA?, JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH, VOLUME 11, PAGE 1739-1755, 2020
SIEW PENG LEE, MANSOR ISA, ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) PRACTICES AND PERFORMANCE IN SHARIAH FIRMS: AGENCY OR STAKEHOLDER THEORY?, ASIAN ACADEMY OF MANAGEMENT JOURNAL OF ACCOUNTING AND FINANCE, VOLUME 16, PAGE 1-34, 2020
CHAM TAT HUEI, CHENG BOON LIAT, CARYN NG KAR YAN, CRUISING DOWN MILLENNIALS? FASHION RUNWAY: A CROSS-FUNCTIONAL STUDY BEYOND PACIFIC BORDERS, YOUNG CONSUMERS, 2020

2019

NGOO YEE TING, TEY NAI PENG, HUMAN DEVELOPMENT INDEX AS A PREDICTOR OF LIFE SATISFACTION, JOURNAL OF POPULATION AND SOCIAL STUDIES, VOLUME 27, PAGE 70-86, 2019
FITRIYA ABDUL RAHIM, GOH POH GIN, MALAYSIAN COFFEE CULTURE: ATTRIBUTES CONSIDERED TO PURCHASE COFFEE BEVERAGES, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 1, PAGE 49-60, 2019
POH JIN, GOH, LEE FONG, CHEAH, MALAYSIAN COFFEE CULTURE: ATTRIBUTES CONSIDERED TO PURCHASE COFFEE BEVERAGES, JOURNAL OF MARKETING ADVANCES AND PRACTICES (JMAP), VOLUME 1, PAGE 49-60, 2019

MUMTAZ ALI MEMON, JUN-HWA CHEAH, T. RAMAYAH, HIRAM TING, CHAM TAT HUEI, MODERATION ANALYSIS: ISSUES AND GUIDELINES, JOURNAL OF APPLIED STRUCTURAL EQUATION MODELING (JASEM), VOLUME 3, PAGE I-XI, 2019

CHEAH JUN HWA, HIRAM TING, CHAM TAT HUEI, MUMTAZ ALI MENON, THE EFFECT OF SELFIE PROMOTION AND CELEBRITY ENDORSED ADVERTISEMENT ON DECISION-MAKING PROCESSES: A MODEL COMPARISON, INTERNET RESEARCH, PAGE 1-1, 2019
CHAM TAT HUEI, DAHLIA ZAWAWI, YUHANIS ABDUL AZIZ, ANTECEDENTS OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND THE MEDIATING EFFECT OF ORGANIZATION COMMITMENT IN THE HOTEL INDUSTRY, ASIAN JOURNAL OF BUSINESS RESEARCH, 2019
RUSMAWATI SAID, NG KAR YEE, NORMAZ WANA ISMAIL, DO TRADE PARTNERS? LABOUR STANDARDS AFFECT ASEAN?S LABOUR STANDARDS?, INSTITUTIONS AND ECONOMIES, VOLUME 11, PAGE 21-42, 2019
LIM XIN JEAN, NG SIEW IMM, FRANCIS CHUAH CHIN WEI, CHAM TAT HUEI, AIFA ROZALI, I SEE AND I HUNT: THE LINK BETWEEN GASTRONOMY ONLINE REVIEWS, INVOLVEMENT AND BEHAVIOURAL INTENTION TOWARDS ETHNIC FOOD, BRITISH FOOD JOURNAL, 2019
YOON-HENG LEE, SHUANG-YING LOW, CHIAO-HWEI LOW, AUTHENTICITY AND COMMODIFICATION: A VISUAL ANALYSIS OF P2P TOURISM ACCOMMODATION
LEE TECK HEANG, LING CHUI CHING, LIM YET MEE, CHAM TAT HUEI, UNIVERSITY EDUCATION AND EMPLOYMENT CHALLENGES: AN EVALUATION OF FRESH ACCOUNTING GRADUATES IN MALAYSIA, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, VOLUME 9, PAGE 1061-1076, 2019
LAN T.P. NGUYEN, MALICK O. SY, SAYED HOSSAIN, TAN BEE CHEN, ARE FUNDS OF HEDGE FUNDS EFFICIENT? AN EMPIRICAL ANALYSIS FOR NORTH AMERICAN, ASIA PACIFIC, AND EUROPEAN LONG/SHORT FUNDS OF HEDGE FUNDS, MULTINATIONAL FINANCE JOURNAL, VOLUME 23, PAGE 37-64, 2019
TAI LIT CHENG, YEONG WAI MUN, MALATHI NAIR, SIA BEE CHUAN, ALEXANDER TAY GUAN MENG, ORGANIC AGRICULTURE AND MARKETING PERSPECTIVE FOR ZENXIN ORGANIC FOOD COMPANY: A CASE STUDY, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME 1, PAGE 53-69, 2019
YUN FAH, CHANG, WEI CHENG, CHOONG, SING YAN, LOOI, WEI YEING, PAN, HONG LIP, GOH, ANALYSIS OF HOUSING PRICES IN PETALING DISTRICT, MALAYSIA USING FUNCTIONAL RELATIONSHIP MODEL, INTERNATIONAL JOURNAL OF HOUSING MARKETS AND ANALYSIS, VOLUME 12, PAGE 884-905, 2019
LIM YET MEE, CHAM TAT HUEI, LEE TECK HEANG, THARUNIKA @ CHITHRA LATHA RAMALINGAM, EMPLOYER-EMPLOYEE PERCEPTUAL DIFFERENCES IN JOB COMPETENCY: A STUDY OF GENERIC SKILLS, KNOWLEDGE REQUIRED, AND PERSONAL QUALITIES FOR ACCOUNTING-RELATED ENTRY-LEVEL JOB POSITIONS, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ACCOUNTING, FINANCE AND MANAGEMENT SCIENCES, VOLUME 9, PAGE 73-82, 2019
SHARIFAH INTAN SHARINA SYED ABDULLAH, ZAIDA NOR ZAINUDDIN, EDY HAFIZAN MOHD SHAHALI, NORSHARIANI ABD RAHMAN, FITRIYA ABDUL RAHIM, VALUE ORIENTATION AS RESISTANCE TO UTILITY OF STEM-DRIVEN INNOVATIONS TO PROMOTE ENVIRONMENTAL CONSERVATION AMONG PUBLIC, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS & SOCIAL SCIENCES, VOLUME 9, PAGE 1495-1505, 2019
SIEW PENG LEE, MANSOR ISA, INFLATION HEDGING PROPERTIES OF DIFFERENT ASSET CLASSES IN MALAYSIA, ASIAN JOURNAL OF BUSINESS AND ACCOUNTING, VOLUME 12, PAGE 229-256, 2019
GOH POH JIN, FITRIYA ABDUL RAHIM, TAI LIT CHENG, MALAYSIAN YOUNG TRAVELLERS? ONLINE PURCHASE INTENTION OF TRAVEL PRODUCTS, JOURNAL OF MARKETING ADVANCES AND PRACTICES, VOLUME VOLUM, PAGE 1-10, 2019
CHENG BOON LIAT, CHAM TAT HUEI, MICHAEL M. DENT, LEE TECK HEANG, SERVICE INNOVATION: BUILDING A SUSTAINABLE COMPETITIVE ADVANTAGE IN HIGHER EDUCATION, INTERNATIONAL JOURNAL OF SERVICES, ECONOMICS AND MANAGEMENT, VOLUME 10, PAGE 289-309, 2019
SIEW PENG LEE,, SEDIGHEH MOGHAVVEMI, SU TENG LEE, TRUST AND LOYALTY AMONG ISLAMIC AND CONVENTIONAL BANK CUSTOMERS IN MALAYSIA, PERTANIKA J. SOC. SCI. & HUM., VOLUME 27, PAGE 1275-1295, 2019

2018

LAU TECK CHAI, CHAM TAT HUEI, DAVID NG CHING YAT, HOW SUSCEPTIBLE ARE CONSUMERS IN IMPULSE PURCHASING READY-TO-DRINK PRODUCTS? EVIDENCE FROM MALAYSIA, INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, VOLUME 8, PAGE 429-444, 2018

CHAM TAT HUEI, SIA BEE CHUAN, MEDICAL TOURISTS BEHAVIORAL INTENTION IN RELATION TO MOTIVATIONAL FACTORS AND PERCEIVED IMAGE OF THE SERVICE PROVIDERS, INTERNATIONAL ACADEMIC JOURNAL OF ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT, VOLUME 5, PAGE 1-16, 2018

LIM YET MEE, CHAM TAT HUEI, SIA BEE CHUAN, MEDICAL TOURISTS? BEHAVIORAL INTENTION IN RELATION TO MOTIVATIONAL FACTORS AND PERCEIVED IMAGE OF THE SERVICE PROVIDERS, INTERNATIONAL ACADEMIC JOURNAL OF ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT, VOLUME 5, PAGE 1-16, 2018

FOK KUK FAI, CHENG MING YU, TAN HOI PIEW, DETERMINANTS OF SPATIAL DISTRIBUTION OF HIGHLY SKILLED DIASPORAS OF FIVE ASEAN COUNTRIES, JOURNAL OF SOUTHEAST ASIAN ECONOMIES, VOLUME 35, PAGE 275-292, 2018

JUN-HWA CHEAH, HIRAM TING, T. RAMAYAH, MUMTAZ ALI MEMON, CHAM TAT HUEI, A COMPARISON OF FIVE REFLECTIVE?FORMATIVE ESTIMATION APPROACHES: RECONSIDERATION AND RECOMMENDATIONS FOR TOURISM RESEARCH, QUALITY & QUANTITY, PAGE 1-30, 2018